Obi Asika launches TMG Talent Agency for African artists

Music industry veteran Obi Asika has launched TMG Talent Agency to represent African artists and creative professionals across global markets.

Music industry veteran and Afro Nation co-founder Obi Asika launched TMG Talent Agency on July 21 to represent African artists and creative professionals across global markets. Asika emphasised that Africa should no longer be treated as merely an emerging opportunity, stating the agency will provide strategic guidance, international representation, and touring logistics to build long-term global careers.

The launch of TMG Talent Agency reflects the growing global influence of African music. Nigerian artists like Burna Boy, Wizkid and Davido have achieved international success, but many African artists still lack the professional representation needed to sustain global careers. Asika’s agency is an attempt to fill that gap.

This echoes the 2010s rise of African music management companies, which have helped artists navigate the global music industry. The mechanism then was different, but the result was the same: a recognition that African artists need professional representation to compete globally.

The winners: African artists, who gain professional representation; and the African music industry, which gains a new player. The losers: the artists who are not represented by the agency; and the Nigerian government, which has not provided enough support for the music industry.

Bottom Line: Obi Asika has launched a talent agency for African artists. The goal is to build global careers. The question is whether the agency will succeed where others have failed.