Veteran director Tunde Kelani called on young African creators to integrate artificial intelligence tools to enhance production scale while preserving indigenous cultural narratives. Kelani’s comments come as AI becomes increasingly prevalent in the creative industries.
Kelani’s call is a recognition that African creators must embrace technology to compete globally. However, he also stressed the importance of preserving cultural narratives, warning that AI should not be used to erase African identity. The challenge for young creators is to find the balance between innovation and tradition.
The winners: young African creators, who have been encouraged to innovate; and the Nigerian film industry, which benefits from the integration of technology. The losers: those who resist change; and the Nigerian government, which must support the creative economy.
Bottom Line: Kelani wants young creators to use AI but preserve culture. The challenge is balance. The question is whether the next generation of filmmakers will rise to the challenge.