Globacom marked 23 years in Nigeria’s telecommunications sector by launching an upgraded Glo Café app featuring ‘Gloria,’ an AI-powered voice and text customer assistant. The new feature is designed to enhance customer experience by providing instant support and resolving queries without the need for human intervention.
The upgraded app represents the company’s commitment to leveraging technology to improve service delivery. The launch comes as Nigeria’s telecom sector becomes increasingly competitive, with operators investing in digital tools to retain and attract customers. Glo’s investment in AI reflects a broader trend towards automation in customer service.
The winners: Glo subscribers, who will benefit from improved customer service; and Globacom, which has strengthened its competitive position. The losers: competitors who lag in digital innovation; and the Nigerian telecom sector, which must continue to evolve.
Bottom Line: Glo is 23 years old and celebrating with an AI assistant. The future of customer service is here.