The Federal Government has set a target of creating one million export-linked jobs by 2030. Vice President Kashim Shettima announced the target at the global launch of the Hire From Nigeria campaign. The event was held in New York on the sidelines of the 81st UN General Assembly. The campaign positions Nigeria as a competitive global source of talent, services and technology-enabled capabilities.
Nigeria missed the first wave of global outsourcing 25 to 30 years ago. Minister of Education Tunji Alausa said the country is determined not to miss this one. The global market for outsourced services will be worth over $1 trillion in a few years. The campaign builds on existing efforts. Domestic and international outsourcing companies already employ an estimated 20,000 Nigerians in customer and business operations, technology and other sectors. Africa’s outsourcing market is growing three times faster than comparable global markets.
Shettima described the opportunity. “While much of the industrialised world grows older, Nigeria produces every single year a new generation of digitally fluent, English-speaking, ambitious young men and women,” he said. He called Nigeria “the next frontier for global outsourcing.” The campaign is private sector-led and government-supported. It connects Nigerian professionals with global employers, clients and markets. It is implemented through the National Talent Export Programme (NATEP). The global launch followed the national launch in Abuja on 31 August 2026. Jumoke Oduwole, Minister of Industry, Trade and Investment, said the campaign brings together youth, job creation, services and digital trade.
Winners: Nigerian professionals, who gain global opportunities. The Federal Government, which gains a flagship initiative. Tech companies and outsourcing firms, which gain visibility. The economy, if foreign exchange earnings rise. Losers: Countries that relied on Nigerian talent without formal channels. Domestic employers, who face talent competition. Workers without digital skills, who are excluded. The government, if targets are missed.
Bottom Line: One million jobs by 2030. The global outsourcing market is worth over $1 trillion. Nigeria has the talent. It missed the first wave. This campaign is the second chance. Delivery is the test.