Ayra Starr debuts unreleased song on US TV
Afrobeats star Ayra Starr performed an unreleased song titled “Ms Paper” on the TODAY show in the United States, previewing her forthcoming album “Starr Girl.”
Nigerian Afrobeats singer Ayra Starr has performed an unreleased song titled “Ms Paper” during an appearance on the TODAY show in the United States. The singer performed the song as part of her appearance on the programme, giving fans a preview of her forthcoming third studio album, “Starr Girl.”
Ayra Starr shared footage of the performance on her social media platforms, where fans and followers reacted and expressed anticipation for the new album. The performance comes ahead of the release of Starr Girl through Mavin Records and Republic Records, scheduled for August 14.
The album will be the singer’s first full-length project since her 2024 album, “The Year I Turned 21.” Starr Girl was initially announced by the singer during an appearance on The Jennifer Hudson Show in April, with an initial release window set for July. The release date was later moved to August 14, alongside the unveiling of the album’s official artwork.
Ayra Starr, known for her hit songs, including “Rush” and “Away,” has continued to build an international audience through her music and live performances. Her appearance on the TODAY show is a sign of her growing global profile and the increasing influence of Afrobeats in the international music scene.
This echoes the 2023 international TV appearances of Nigerian artists like Burna Boy and Wizkid, which also showcased Afrobeats to global audiences. The mechanism then was different, but the result was the same: Nigerian music gaining international recognition.
The winners: Ayra Starr, who has gained international exposure; and Afrobeats, which continues to dominate the global music scene. The losers: the artists who are not getting the same platform; and the Nigerian government, which must support the creative economy.
Bottom Line: Ayra Starr is taking Afrobeats to US television. Her new album drops soon. The question is whether it will live up to the hype.